Tuesday, June 9, 2026

The Cost of Being Everywhere

Social Media Has a Fierce Grip on Many—But Not All If the mere mention of the movie Everything Everywhere All at Once makes your heart pound, you’re not alone. While the Oscar-winner might have been about parallel realities simultaneously colliding, the expression hits a little close to home for many. And not in a good way. “There is a pressure to be everywhere now, and it isn’t accidental,” said Matt Navarra, a UK-based social media consultant who has worked with Google, Meta and the BBC, among others. “I think it’s a bit of a perfect storm.” And a perfect storm it ...

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