Where does a vogue start? We’re not talking about the viral social media moment, the outfit that suddenly shows up everywhere, or the restaurant that becomes impossible to book overnight. That’s the public version. That’s visibility. But where do the trends that inform high-net-worth individuals—known in the financial world as HNWIs—begin? If you are the aspirational, what do you seek? How can you tell what may matter next before the broader market catches on? In essence, who informs the informers? “Affluents/HNWIs are discerning and inquisitive individuals; many do not simply accept things at face value and tend to weigh up ...
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